Best five email marketing solutions for your e-commerce business — Retail Technology Innovation Hub

As an e-commerce business, it’s important to keep up with the latest trends and methods in promoting your company online.

Why? Well, the e-commerce industry is expanding and growing at an unbelievable rate.

The pandemic encouraged many shoppers to spend their money online rather than risking going in-store and it certainly shows in the latest statistics. 

It’s predicted that by the end of the year 2022, e-commerce is expected to generate $5.42 trillion in sales per year. Getting a slice of that financial pie has never been more essential as a business operating online.

The internet is a hot pocket of activity and it’s giving many Ecommerce companies the ability to expand globally and to increase their revenue.

In this article, you’ll receive insight into the best email marketing solutions that you should be using this year. Your e-commerce business deserves success and that can be achieved with the right approach to your marketing efforts this year.

What are the benefits of email marketing?

Email marketing is one of the most popular methods of marketing nowadays and it’s no surprise with recent data found from Kinsta. With 87% of B2B marketers using email as a distribution channel, it’s something that many are doing to help drive traffic to their platforms.

What are the benefits of email marketing for your business, particularly for those with Ecommerce platforms?

Most users are actively using their emails

Most users with an email are accessing their inbox several times a day. In fact, it’s been found that US adults alone spend five hours a day checking their emails. That’s plenty of opportunities for your email marketing to be seen by your intended users.

With that much activity, in comparison to other marketing channels, email can often be the most effective in reaching your audience and getting them to engage with what you’re promoting.

Global reach with few restrictions

With email marketing, you’ve not got the same restrictions that some platforms face. For example, there are a number of countries that have blocked social media. A few of these include China, Vietnam, Turkey and North Korea. 

For most of the world, email is more accessible and there are over seven billion email accounts in existence as of 2022.

The global reach has a lot of potential for many businesses who sell online. Despite some not shipping beyond their own country, the opportunity is available should that change.

Low cost

Aside from the ease of use as a marketing strategy, it’s also a low cost one. With small to medium businesses online that might not have such deep pockets, it’s a fairly cheap way to market your business.

When using marketing software and tools for Ecommerce, some subscriptions can cost as little as a cup of coffee. 

Five email marketing solutions for your e-commerce business

The goals of email marketing are to drive new and existing customers on your mailing list to the site and to hopefully make a purchase.

With the right approach, it can help nurture leads that have yet to convert to customers and to secure a loyal following of regular buyers.

There are so many different marketing platforms and tools out there but here are just five email marketing solutions worth using in 2022.

1.   Flodesk

For any email marketing solution, it should provide everything that you’ll need to successful target and interact with your subscribers. It should also help you create the content and tools required to collect ans sign up users in the first place.

Flodesk does all of this and with a clean and pristine approach. The dashboard is clean, the email builder is easy to navigate and use.

It offers great analytics to help make the most out of your email marketing strategy. Integrations include a double-opt in feature that asks users if they’d like to subscribe before subscribing.

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